In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority
Social TV: Solving for Synchronicity in an On-Demand Future
This post originally appeared on Altimeter Group's blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target … Continue reading Social TV: Solving for Synchronicity in an On-Demand Future
Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise
This post originally appeared on Altimeter Group's blog. The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an … Continue reading Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise
SXSWi 2013: Data, Data Everywhere
At this year’s SXSWi, I heard a familiar tune: everything still leads back to the data. It’s the underlying and often puzzling theme serving as the connective tissue for all other emerging trends I noted at the festival. Whether perusing the hectic vendor floor, attending insightful sessions, or conversing with attendees over lunch, it was … Continue reading SXSWi 2013: Data, Data Everywhere
Disrupting the Mobile Location Landscape: Exploring Key Themes from Mobile Loco 2012
Last week, I attended the Mobile Loco conference in San Francisco. Mobile location technologies have always been an interest area for me, so I was excited to see what disruptive topics would be up for discussion during the annual event. This post will explore mobile location technologies and applications from the perspective of brands that … Continue reading Disrupting the Mobile Location Landscape: Exploring Key Themes from Mobile Loco 2012
Content Curation: Truths, Threats, Motivations and Opportunities
Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How many of your last 20 posts were 100 percent original content? What percentage was … Continue reading Content Curation: Truths, Threats, Motivations and Opportunities
Fresh Research from Altimeter: A Guide to Digital Influence
Altimeter Group continues publishing Open Research this month with the latest from Principal Analyst Brian Solis - The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital Influence is one of the hottest trends in social media. I mean, most of us have a good … Continue reading Fresh Research from Altimeter: A Guide to Digital Influence
New Altimeter Report: Enterprise Social Networks
Here at Altimeter Group, we've been working over the last six months to publish a slue of open research reports, and the latest comes from Charlene Li, supported by Jon Cifuentes and Alan Webber. Making the Case for Enterprise Social Networks was published last week -- a look into how organizations can utilize social networking internally, across … Continue reading New Altimeter Report: Enterprise Social Networks
Fresh Research from Altimeter Group – Content: The New Marketing Equation
**Update: Content: The New Marketing Equation is LIVE! http://slidesha.re/TheContentEquation If you'd like to embed the report, ping me - I'll shoot the code your way. And, if you're on Twitter, use the link above and the hash #ContentMarketing to spread the word about the report! ... The day is finally here! This morning at 10 a.m. … Continue reading Fresh Research from Altimeter Group – Content: The New Marketing Equation
Pinterest Potential: User Collaboration
If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that … Continue reading Pinterest Potential: User Collaboration
Jaimy Szymanski 