Jaimy Szymanski will be the closing keynote at DevLearn 2020 in Las Vegas, Oct. 21-23 at The Mirage. Coinciding with this year's theme, "Shaping What's Next," Jaimy will be presenting on the topic, "How Immersive Technologies Enhance Workforces to Transform the Enterprise." Though consumer applications may receive most of the fanfare, mixed reality technologies—like virtual, … Continue reading Upcoming Keynote: Jaimy at DevLearn 2020 in Las Vegas
New Research and Advisory Firm: Introducing Kaleido Insights
Today, I am equal parts proud, grateful, and utterly thrilled to announce the launch a new research and advisory firm, Kaleido Insights. I do so with my three partners, longtime colleagues, and close friends: Jessica Groopman, Rebecca Lieb, and Jeremiah Owyang. One of the most common threads I’ve heard through years of researching digital transformation … Continue reading New Research and Advisory Firm: Introducing Kaleido Insights
[New Report with Crowd Companies] “The Corporate Innovation Imperative”
In my latest research with Crowd Companies, Founder Jeremiah Owyang and I explore how corporations are avoiding disruption by strengthening their ecosystems through corporate innovation programs. Technologies are emerging at a rapid pace that directly impacts customer experiences, and savvy companies are proactively innovating by executing multiple internal and external programs––from intrapreneurship, to innovation outposts, … Continue reading [New Report with Crowd Companies] “The Corporate Innovation Imperative”
Fresh Research + Data: The 2016 State of Digital Transformation
This week, I released a new report with my client and colleague Brian Solis, principal analyst of Altimeter Group (a Prophet company) that delves into how digital leaders and strategists are tackling digital transformation within their organizations. It features data analysis from more than 500 survey respondents (because we all love a great chart)! Here … Continue reading Fresh Research + Data: The 2016 State of Digital Transformation
[New Report] The Six Stages of Digital Transformation
I'm pleased to announce the release of a new piece of research I've been working on––for a few years, collectively!--with my research colleague Brian Solis, principal analyst at Altimeter Group. The report, The Six Stages of Digital Transformation, outlines a maturity framework to help companies advance technology roadmaps, business models, and processes to compete in a digital … Continue reading [New Report] The Six Stages of Digital Transformation
Crowd Companies Releases Playbook to Guide Members in Collaborative Economy Program Development
This post originally appeared on CrowdCompanies.com. Research Analyst Jaimy Szymanski worked with Jeremiah Owyang, Crowd Companies founder, to create a Collaborative Economy Use Case Playbook to guide members in program development. The first playbook, Brand as a Service, provides members with guidance around how to build initiatives, including case examples, in on-demand delivery, subscription model, … Continue reading Crowd Companies Releases Playbook to Guide Members in Collaborative Economy Program Development
Chart: Autonomous Cars Change Every Industry, Even Yours
This post originally appeared on CrowdCompanies.com. Research Analyst Jaimy Szymanski worked with Jeremiah Owyang, Crowd Companies founder, to create an in-depth research brief (for council members only) that outlines the implications of autonomous vehicles on all industries. This infographic is the high-level visual representation of this research, available to the public. Download a hi-res version of the … Continue reading Chart: Autonomous Cars Change Every Industry, Even Yours
Salesforce.com’s IoT Cloud Will Paint 360-Degree View of Customers with Big Data Analytics
All the data generated by connected devices in the Internet of Things (IoT) has been somewhat ambiguous and invisible to businesses. We all know that the IoT offers huge potential for data collection and analysis to improve customer experiences, but the how behind it has been somewhat elusive without a data scientists on staff and … Continue reading Salesforce.com’s IoT Cloud Will Paint 360-Degree View of Customers with Big Data Analytics
Stripe’s In-App Commerce API “Relay” Improves Mobile CX, with Attribution Bonus for Marketers
Mobile commerce - when we shop on our smartphones and tablets - now accounts for 34% of sales globally, and during 2014, shopping app usage grew faster than any other category of applications. It benefits retailers to plan strategies around mobile commerce, aka “m-commerce” now, as consumers are increasingly turning to their devices to complete … Continue reading Stripe’s In-App Commerce API “Relay” Improves Mobile CX, with Attribution Bonus for Marketers
Leaders Seeking IoT Inspiration Must Look to Other Industries for Growth
History has a tendency to repeat itself. We can all remember when social media was a fledgling marketing tactic, and companies experimented and tested their way to the maturity of today’s advanced social engagement programs. In my past research on digital transformation and mobile customer experience design, I saw brands traverse the same journey as … Continue reading Leaders Seeking IoT Inspiration Must Look to Other Industries for Growth
Jaimy Szymanski 