It's no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company. This has never been truer than today, when always-on employees are increasingly connected to companies via an array of social channels and expect to be greeted by an engaged employer offering valuable content. Altimeter Group partnered with … Continue reading New Research: Socially Engaged Companies Get More Leads, Attract Better Talent
At this year’s SXSWi, I heard a familiar tune: everything still leads back to the data. It’s the underlying and often puzzling theme serving as the connective tissue for all other emerging trends I noted at the festival. Whether perusing the hectic vendor floor, attending insightful sessions, or conversing with attendees over lunch, it was … Continue reading SXSWi 2013: Data, Data Everywhere
Altimeter Group continues publishing Open Research this month with the latest from Principal Analyst Brian Solis - The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital Influence is one of the hottest trends in social media. I mean, most of us have a good … Continue reading Fresh Research from Altimeter: A Guide to Digital Influence
Here at Altimeter Group, we've been working over the last six months to publish a slue of open research reports, and the latest comes from Charlene Li, supported by Jon Cifuentes and Alan Webber. Making the Case for Enterprise Social Networks was published last week -- a look into how organizations can utilize social networking internally, across … Continue reading New Altimeter Report: Enterprise Social Networks
If you would have asked me, even a week ago, what I thought of Pinterest, I would've likely given this tongue-in-cheek answer: "I'm not getting married anytime soon, so it's not really for me." To some extent, I still think that, and I'm not alone. A recent stat released by Ignite Social Media confirms that … Continue reading Pinterest Potential: User Collaboration
Yesterday, I had the privilege of visiting Facebook's new headquarters in Menlo Park, Calif., with two Altimeter Group colleagues - Rebecca Lieb, advertising and media industry analyst, and Zak Kirchner, a fellow researcher. I found the briefing time with Facebook team members extremely valuable, most for the glimpse we were given into Facebook's advertising future … Continue reading The Future of Facebook Advertising: Context and … Influence?