Mobile commerce - when we shop on our smartphones and tablets - now accounts for 34% of sales globally, and during 2014, shopping app usage grew faster than any other category of applications. It benefits retailers to plan strategies around mobile commerce, aka “m-commerce” now, as consumers are increasingly turning to their devices to complete … Continue reading Stripe’s In-App Commerce API “Relay” Improves Mobile CX, with Attribution Bonus for Marketers
Apple Doubles Down on “Mobile” Experience Design for All Devices
With its highly anticipated product announcements Wednesday morning in San Francisco, Apple reinforced its focus on creating a seamless, cross-device experience that truly puts mobile functionality first. From a new-and-enlarged iPad Pro to slick enhancements to the Apple TV experience, it’s clear that Apple is dedicated to keeping users on its devices throughout their customer journey … Continue reading Apple Doubles Down on “Mobile” Experience Design for All Devices
Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
This post originally appeared on MobileFOMO.com. Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting all sites up-to-speed with mobile optimization requirements. For those sites that didn’t make the deadline, they were faced with demerits from Google’s search algorithm which … Continue reading Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
This post originally appeared on MobileFOMO.com. Mobile commerce experience design is a tricky game for digital leaders. Customer expectations are extremely high in the desire for a seamless, efficient purchase process, and the moment that’s interrupted or stalled, they’re jumping ship for another channel (or, a competitor). In fact, a recent study by Harris Interactive … Continue reading Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
Mobile Millennials Redefine Downtime With Micro-Moments of Leisure
This post originally appeared on MobileFOMO.com. When our smartphones are connected to our palms, it can be hard to find a minute alone. Constant notifications from others wanting replies or simply wanting to be heard creep in at every moment for connected Millennials who eat, sleep, and breathe with phones in hand. According to creative technology … Continue reading Mobile Millennials Redefine Downtime With Micro-Moments of Leisure
Chicago’s “Cloud Tax” Targets Digital Media Consumers with 9% Streaming Upcharge
This post originally appeared on MobileFOMO.com. Streaming tax. Amusement tax. Cloud tax. Regardless of the nomenclature you prefer, one thing’s for certain: a precedent has been set in the city of Chicago that will pave the way for other cities wishing to tax digital services that were once tax-free. In case you’re not in the loop … Continue reading Chicago’s “Cloud Tax” Targets Digital Media Consumers with 9% Streaming Upcharge
Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
This post originally appeared on MobileFOMO.com. With back-to-school shopping season nigh, retailers are searching for new ways to engage customers - both on- and offline. Brick-and-mortar locations still serve the masses during heavy shopping periods throughout the year, but this back-to-school season, savvy retailers will focus on a growing type of consumer: the mobile shopper. … Continue reading Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense
This post originally appeared on MobileFOMO.com. Just because you can track someone, should you? GPS is the feature-du-jour of many connected devices, mobile applications, and other wearables hitting the App Store and Google Play markets. Many of these newcomers target parents and families looking to protect their children and loved ones, as it’s easier than … Continue reading GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense
Mobile CX (Re)design: A Catalyst for Digital Transformation
This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation
The mobile lock-screen: A new frontier in mobile customer experience innovation
This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation
Jaimy Szymanski 