Playing Games, Chatting Up Friends Lead Second-Screen Behaviors

According to an Altimeter Group survey conducted in Q2 2013, 40% of digital strategists are already investing in or planning to invest in social TV within the next 12 months. An additional 23% are actively following the space, but have no immediate plans for investment. It's safe to say that social TV will only grow … Continue reading Playing Games, Chatting Up Friends Lead Second-Screen Behaviors

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority

Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise

This post originally appeared on Altimeter Group's blog. The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an … Continue reading Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise

Fresh Research from Altimeter: A Guide to Digital Influence

Altimeter Group continues publishing Open Research this month with the latest from Principal Analyst Brian Solis - The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital Influence is one of the hottest trends in social media. I mean, most of us have a good … Continue reading Fresh Research from Altimeter: A Guide to Digital Influence

New Altimeter Report: Enterprise Social Networks

Here at Altimeter Group, we've been working over the last six months to publish a slue of open research reports, and the latest comes from Charlene Li, supported by Jon Cifuentes and Alan Webber. Making the Case for Enterprise Social Networks was published last week -- a look into how organizations can utilize social networking internally, across … Continue reading New Altimeter Report: Enterprise Social Networks

Fresh Research from Altimeter Group – Content: The New Marketing Equation

**Update: Content: The New Marketing Equation is LIVE! http://slidesha.re/TheContentEquation If you'd like to embed the report, ping me - I'll shoot the code your way. And, if you're on Twitter, use the link above and the hash #ContentMarketing to spread the word about the report! ... The day is finally here! This morning at 10 a.m. … Continue reading Fresh Research from Altimeter Group – Content: The New Marketing Equation