Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

Companies that treat mobile as the "first screen" today will be better prepared for tomorrow's consumers. Mobile is no longer a luxury; it's table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the … Continue reading Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority

Social TV: Solving for Synchronicity in an On-Demand Future

This post originally appeared on Altimeter Group's blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target … Continue reading Social TV: Solving for Synchronicity in an On-Demand Future

Fresh Research from Altimeter: A Guide to Digital Influence

Altimeter Group continues publishing Open Research this month with the latest from Principal Analyst Brian Solis - The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital Influence is one of the hottest trends in social media. I mean, most of us have a good … Continue reading Fresh Research from Altimeter: A Guide to Digital Influence