With its highly anticipated product announcements Wednesday morning in San Francisco, Apple reinforced its focus on creating a seamless, cross-device experience that truly puts mobile functionality first. From a new-and-enlarged iPad Pro to slick enhancements to the Apple TV experience, it’s clear that Apple is dedicated to keeping users on its devices throughout their customer journey … Continue reading Apple Doubles Down on “Mobile” Experience Design for All Devices
IoT Retail Market Projected to Expand Fourfold, Includes Hardware and Beacon Spend
Mastering IoT in retail is a complicated puzzle, often requiring not only hardware and/or beacon installation, but also software data kits (SDK), data analytics, and customer permissions. Although the challenges are aplenty, they’re not insurmountable. At least that’s what Juniper Research is banking on in its recent predictions for a booming IoT retail market. According … Continue reading IoT Retail Market Projected to Expand Fourfold, Includes Hardware and Beacon Spend
Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
This post originally appeared on MobileFOMO.com. Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting all sites up-to-speed with mobile optimization requirements. For those sites that didn’t make the deadline, they were faced with demerits from Google’s search algorithm which … Continue reading Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
Consumers Charged with Innovation When Healthcare Industry Lags in IoT Adoption
This post originally appeared on WearableFOMO.com. With healthcare IT spending under a microscope, all investments must have a proven business case. Unfortunately, this can leave little room on the table for innovation. Leaders are tasked with responding to the most immediate hospital and clinic needs around regulation and infrastructure, rather than examining new opportunities for … Continue reading Consumers Charged with Innovation When Healthcare Industry Lags in IoT Adoption
Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
This post originally appeared on MobileFOMO.com. Mobile commerce experience design is a tricky game for digital leaders. Customer expectations are extremely high in the desire for a seamless, efficient purchase process, and the moment that’s interrupted or stalled, they’re jumping ship for another channel (or, a competitor). In fact, a recent study by Harris Interactive … Continue reading Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
Mobile Millennials Redefine Downtime With Micro-Moments of Leisure
This post originally appeared on MobileFOMO.com. When our smartphones are connected to our palms, it can be hard to find a minute alone. Constant notifications from others wanting replies or simply wanting to be heard creep in at every moment for connected Millennials who eat, sleep, and breathe with phones in hand. According to creative technology … Continue reading Mobile Millennials Redefine Downtime With Micro-Moments of Leisure
Barcelona Among Smart Cities Paving the Way for Consumer IoT Adoption
This post originally appeared on WearableFOMO.com. Residents of Barcelona, Spain, may be introduced to the connective power of the IoT by their municipal government faster than their own personal adoption of smart devices. Barcelona is among a slew of global cities that are successfully using connected products, services, and other sensor applications to control and … Continue reading Barcelona Among Smart Cities Paving the Way for Consumer IoT Adoption
Chicago’s “Cloud Tax” Targets Digital Media Consumers with 9% Streaming Upcharge
This post originally appeared on MobileFOMO.com. Streaming tax. Amusement tax. Cloud tax. Regardless of the nomenclature you prefer, one thing’s for certain: a precedent has been set in the city of Chicago that will pave the way for other cities wishing to tax digital services that were once tax-free. In case you’re not in the loop … Continue reading Chicago’s “Cloud Tax” Targets Digital Media Consumers with 9% Streaming Upcharge
Microsoft’s WearDrive Saves Battery Life, But Maintains Fractured Mobile CX
This post originally appeared on WearableFOMO.com. One of the chief complaints heard from consumers owning an Apple Watch is its low battery life and constant need for recharging. Reviews like this are daunting during the consideration phase, and I'll admit they've swayed me away from purchase thus far as well. Because, although Apple touts an 18-hour … Continue reading Microsoft’s WearDrive Saves Battery Life, But Maintains Fractured Mobile CX
Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
This post originally appeared on MobileFOMO.com. With back-to-school shopping season nigh, retailers are searching for new ways to engage customers - both on- and offline. Brick-and-mortar locations still serve the masses during heavy shopping periods throughout the year, but this back-to-school season, savvy retailers will focus on a growing type of consumer: the mobile shopper. … Continue reading Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
Jaimy Szymanski 