The mobile lock-screen: A new frontier in mobile customer experience innovation

This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation

[New Research] The Inevitability of a Mobile-Only Customer Experience

Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority