Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase

This post originally appeared on MobileFOMO.com. With back-to-school shopping season nigh, retailers are searching for new ways to engage customers - both on- and offline. Brick-and-mortar locations still serve the masses during heavy shopping periods throughout the year, but this back-to-school season, savvy retailers will focus on a growing type of consumer: the mobile shopper. … Continue reading Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase

GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense

This post originally appeared on MobileFOMO.com.  Just because you can track someone, should you? GPS is the feature-du-jour of many connected devices, mobile applications, and other wearables hitting the App Store and Google Play markets. Many of these newcomers target parents and families looking to protect their children and loved ones, as it’s easier than … Continue reading GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense

The mobile lock-screen: A new frontier in mobile customer experience innovation

This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation

Mobile-first customers and new content consumption habits are redefining journalism

This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism

Misunderstanding mobile creates fractured customer experiences

This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences

[New Research] The Inevitability of a Mobile-Only Customer Experience

Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority