Mastering IoT in retail is a complicated puzzle, often requiring not only hardware and/or beacon installation, but also software data kits (SDK), data analytics, and customer permissions. Although the challenges are aplenty, they’re not insurmountable. At least that’s what Juniper Research is banking on in its recent predictions for a booming IoT retail market. According … Continue reading IoT Retail Market Projected to Expand Fourfold, Includes Hardware and Beacon Spend
IoT Automation Enables “Do It For Me” Consumers Amidst Data Privacy Concerns
This post originally appeared on MobileFOMO.com. There’s a cold, hard truth about Pinterest: You can pin all the projects and recipes you want but, without the skills, time, or motivation, you’re left with no more than a few online boards stocked with pretty photos and nothing to show (your mom) for your efforts. As someone … Continue reading IoT Automation Enables “Do It For Me” Consumers Amidst Data Privacy Concerns
SXSWi 2013: Data, Data Everywhere
At this year’s SXSWi, I heard a familiar tune: everything still leads back to the data. It’s the underlying and often puzzling theme serving as the connective tissue for all other emerging trends I noted at the festival. Whether perusing the hectic vendor floor, attending insightful sessions, or conversing with attendees over lunch, it was … Continue reading SXSWi 2013: Data, Data Everywhere
Jaimy Szymanski 