Mobile-first customers and new content consumption habits are redefining journalism

This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority

Social TV: Solving for Synchronicity in an On-Demand Future

This post originally appeared on Altimeter Group's blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target … Continue reading Social TV: Solving for Synchronicity in an On-Demand Future

Content Curation: Truths, Threats, Motivations and Opportunities

Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How many of your last 20 posts were 100 percent original content? What percentage was … Continue reading Content Curation: Truths, Threats, Motivations and Opportunities

Fresh Research from Altimeter Group – Content: The New Marketing Equation

**Update: Content: The New Marketing Equation is LIVE! http://slidesha.re/TheContentEquation If you'd like to embed the report, ping me - I'll shoot the code your way. And, if you're on Twitter, use the link above and the hash #ContentMarketing to spread the word about the report! ... The day is finally here! This morning at 10 a.m. … Continue reading Fresh Research from Altimeter Group – Content: The New Marketing Equation