All the data generated by connected devices in the Internet of Things (IoT) has been somewhat ambiguous and invisible to businesses. We all know that the IoT offers huge potential for data collection and analysis to improve customer experiences, but the how behind it has been somewhat elusive without a data scientists on staff and … Continue reading Salesforce.com’s IoT Cloud Will Paint 360-Degree View of Customers with Big Data Analytics
SXSWi 2013: Data, Data Everywhere
At this year’s SXSWi, I heard a familiar tune: everything still leads back to the data. It’s the underlying and often puzzling theme serving as the connective tissue for all other emerging trends I noted at the festival. Whether perusing the hectic vendor floor, attending insightful sessions, or conversing with attendees over lunch, it was … Continue reading SXSWi 2013: Data, Data Everywhere
Jaimy Szymanski 