Jaimy Szymanski Digital Transformation

Fresh Research + Data: The 2016 State of Digital Transformation

This week, I released a new report with my client and colleague Brian Solis, principal analyst of Altimeter Group (a Prophet company) that delves into how digital leaders and strategists are tackling digital transformation within their organizations. It features data analysis from more than 500 survey respondents (because we all love a great chart)! Here … Continue reading Fresh Research + Data: The 2016 State of Digital Transformation

Jaimy Szymanski Digital Transformation

[New Report] The Six Stages of Digital Transformation

I'm pleased to announce the release of a new piece of research I've been working on––for a few years, collectively!--with my research colleague Brian Solis, principal analyst at Altimeter Group. The report, The Six Stages of Digital Transformation, outlines a maturity framework to help companies advance technology roadmaps, business models, and processes to compete in a digital … Continue reading [New Report] The Six Stages of Digital Transformation

Jaimy Szymanski Mobile

Misunderstanding mobile creates fractured customer experiences

This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences

Jaimy Szymanski Mobile

Brands risk irrelevancy when approaching mobile as second screen

This post originally appeared on Marketing Tech News. Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience. In our research, we found that mobile’s technological implications should remain considerations during the final stages of … Continue reading Brands risk irrelevancy when approaching mobile as second screen

Jaimy Szymanski Mobile

Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

Companies that treat mobile as the "first screen" today will be better prepared for tomorrow's consumers. Mobile is no longer a luxury; it's table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the … Continue reading Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

Jaimy Szymanski Social

New Research: Socially Engaged Companies Get More Leads, Attract Better Talent

It's no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company. This has never been truer than today, when always-on employees are increasingly connected to companies via an array of social channels and expect to be greeted by an engaged employer offering valuable content. Altimeter Group partnered with … Continue reading New Research: Socially Engaged Companies Get More Leads, Attract Better Talent

Jaimy Szymanski Digital

New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation

[This post originally appeared on Altimeter Group's blog.] “Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business. In Altimeter Group’s latest research, we uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models … Continue reading New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation

Jaimy Szymanski Mobile

Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012

Last week, I attended the Mobile Loco conference in San Francisco. Mobile location technologies have always been an interest area for me, so I was excited to see what disruptive topics would be up for discussion during the annual event. This post will explore mobile location technologies and applications from the perspective of brands that … Continue reading Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012