Five IoT Innovation Tips Inspired by Smart Campuses

This post originally appeared on WearableFOMO.com.  Companies looking to innovate on the IoT often look to industry peers and competitors for inspiration. However, there may be another source for new ideas and implementation: higher education institutions. With Google recently announcing its plans to turn Pittsburgh's Carnegie Mellon University into a testing ground for IoT solutions, … Continue reading Five IoT Innovation Tips Inspired by Smart Campuses

When Connected Devices Make Decisions, the “80/20 Rule” Risks Losing Significance

This post originally appeared on MobileFOMO.com.  The Pareto Principle, more commonly known as the “80/20” rule, is commonly referenced in both business and economic applications. Essentially, the Pareto Principle states that 80% of the output is achieved by 20% of the input. Dating back to the twentieth century, this rule of thumb has been used … Continue reading When Connected Devices Make Decisions, the “80/20 Rule” Risks Losing Significance

GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense

This post originally appeared on MobileFOMO.com.  Just because you can track someone, should you? GPS is the feature-du-jour of many connected devices, mobile applications, and other wearables hitting the App Store and Google Play markets. Many of these newcomers target parents and families looking to protect their children and loved ones, as it’s easier than … Continue reading GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense

Shifting from Novelty to Utility Offers Promise for IoT Adoption Growth

This post originally appeared on MobileFOMO.com.  Through each new phase of technology development, consumers have fallen prey to “bright, shiny object syndrome.” Is it new? Does my co-worker have it? I must own it! ... (regardless of its usefulness or applicability to my life.) The Internet of Things has brought about an entirely new slew … Continue reading Shifting from Novelty to Utility Offers Promise for IoT Adoption Growth

IoT Automation Enables “Do It For Me” Consumers Amidst Data Privacy Concerns

This post originally appeared on MobileFOMO.com.  There’s a cold, hard truth about Pinterest: You can pin all the projects and recipes you want but, without the skills, time, or motivation, you’re left with no more than a few online boards stocked with pretty photos and nothing to show (your mom) for your efforts. As someone … Continue reading IoT Automation Enables “Do It For Me” Consumers Amidst Data Privacy Concerns

Smartphones Become Remotes in a World of Connected Devices

This post originally appeared on MobileFOMO.com.  In 2009, a mere 18% of the U.S. population was connected to the Internet via their mobile devices. Fast-forward to 2014, and we see 64% mobile connectivity —an increase that can be attributed to many factors, including smartphone price decline, the onslaught of social media apps, and the ever-connected mobile … Continue reading Smartphones Become Remotes in a World of Connected Devices

Mobile CX (Re)design: A Catalyst for Digital Transformation

This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation

The mobile lock-screen: A new frontier in mobile customer experience innovation

This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation

The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered

This post originally appeared on Altimeter Group's blog. Thank you to everyone who attended Altimeter Group’s webinar on Tuesday, “The Inevitability of a Mobile-Only Customer Experience.” Brian and I were thrilled and grateful to see people joining from around the world, ready to engage with us while we shared insights from our latest report on … Continue reading The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered

Mobile-first customers and new content consumption habits are redefining journalism

This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism