This post originally appeared on Altimeter Group's blog. Thank you to everyone who attended Altimeter Group’s webinar on Tuesday, “The Inevitability of a Mobile-Only Customer Experience.” Brian and I were thrilled and grateful to see people joining from around the world, ready to engage with us while we shared insights from our latest report on … Continue reading The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered
Mobile-first customers and new content consumption habits are redefining journalism
This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism
Misunderstanding mobile creates fractured customer experiences
This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences
How to formulate customer-centric mobile experiences of the future
This post originally appeared on Altimeter Group's blog. To create experiences that resonate with both mobile-first and digital-first customers, companies must learn more about consumer frustrations, expectations, and desires specific to each mobile device used. In our recent report on mobile customer experience (CX), we explored how companies can move beyond being simply “mobile ready” … Continue reading How to formulate customer-centric mobile experiences of the future
Brands risk irrelevancy when approaching mobile as second screen
This post originally appeared on Marketing Tech News. Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience. In our research, we found that mobile’s technological implications should remain considerations during the final stages of … Continue reading Brands risk irrelevancy when approaching mobile as second screen
[New Research] The Inevitability of a Mobile-Only Customer Experience
Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience
Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing
Companies that treat mobile as the "first screen" today will be better prepared for tomorrow's consumers. Mobile is no longer a luxury; it's table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the … Continue reading Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing
SXSWi 2013: Data, Data Everywhere
At this year’s SXSWi, I heard a familiar tune: everything still leads back to the data. It’s the underlying and often puzzling theme serving as the connective tissue for all other emerging trends I noted at the festival. Whether perusing the hectic vendor floor, attending insightful sessions, or conversing with attendees over lunch, it was … Continue reading SXSWi 2013: Data, Data Everywhere
Disrupting the Mobile Location Landscape: Exploring Key Themes from Mobile Loco 2012
Last week, I attended the Mobile Loco conference in San Francisco. Mobile location technologies have always been an interest area for me, so I was excited to see what disruptive topics would be up for discussion during the annual event. This post will explore mobile location technologies and applications from the perspective of brands that … Continue reading Disrupting the Mobile Location Landscape: Exploring Key Themes from Mobile Loco 2012
Refine your mobile strategy with help from Altimeter Group’s latest report
Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report
Jaimy Szymanski 