Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report
The Future of Facebook Advertising: Context and … Influence?
Yesterday, I had the privilege of visiting Facebook's new headquarters in Menlo Park, Calif., with two Altimeter Group colleagues - Rebecca Lieb, advertising and media industry analyst, and Zak Kirchner, a fellow researcher. I found the briefing time with Facebook team members extremely valuable, most for the glimpse we were given into Facebook's advertising future … Continue reading The Future of Facebook Advertising: Context and … Influence?
Welcome!
Welcome to JaimySzymanski.com. This will soon be the home to my new blog that will cover my thoughts and ramblings on the latest in tech, social media, mobile and more*. Stay tuned! -jaimy *Likely wine.
Jaimy Szymanski 