This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism
Misunderstanding mobile creates fractured customer experiences
This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences
How to formulate customer-centric mobile experiences of the future
This post originally appeared on Altimeter Group's blog. To create experiences that resonate with both mobile-first and digital-first customers, companies must learn more about consumer frustrations, expectations, and desires specific to each mobile device used. In our recent report on mobile customer experience (CX), we explored how companies can move beyond being simply “mobile ready” … Continue reading How to formulate customer-centric mobile experiences of the future
Brands risk irrelevancy when approaching mobile as second screen
This post originally appeared on Marketing Tech News. Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience. In our research, we found that mobile’s technological implications should remain considerations during the final stages of … Continue reading Brands risk irrelevancy when approaching mobile as second screen
[New Research] The Inevitability of a Mobile-Only Customer Experience
Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience
Video Series: “Digital Stat Chat” Debut!
As a follow-up to Altimeter's 2014 State of Digital Transformation report my colleague Brian Solis and I launched in July, I enlisted the help of Crazy Eyes Productions to create a new way of telling the data story. With that, the "Digital Stat Chat" video series was born. In the first episode, you'll be introduced … Continue reading Video Series: “Digital Stat Chat” Debut!
Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing
Companies that treat mobile as the "first screen" today will be better prepared for tomorrow's consumers. Mobile is no longer a luxury; it's table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the … Continue reading Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing
New Research: Socially Engaged Companies Get More Leads, Attract Better Talent
It's no corporate HR secret: the greater investment made into employees, the greater the ultimate reward back to the company. This has never been truer than today, when always-on employees are increasingly connected to companies via an array of social channels and expect to be greeted by an engaged employer offering valuable content. Altimeter Group partnered with … Continue reading New Research: Socially Engaged Companies Get More Leads, Attract Better Talent
New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation
[This post originally appeared on Altimeter Group's blog.] “Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business. In Altimeter Group’s latest research, we uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models … Continue reading New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation
Playing Games, Chatting Up Friends Lead Second-Screen Behaviors
According to an Altimeter Group survey conducted in Q2 2013, 40% of digital strategists are already investing in or planning to invest in social TV within the next 12 months. An additional 23% are actively following the space, but have no immediate plans for investment. It's safe to say that social TV will only grow … Continue reading Playing Games, Chatting Up Friends Lead Second-Screen Behaviors
Jaimy Szymanski 