Mobile-first customers and new content consumption habits are redefining journalism

This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism

Playing Games, Chatting Up Friends Lead Second-Screen Behaviors

According to an Altimeter Group survey conducted in Q2 2013, 40% of digital strategists are already investing in or planning to invest in social TV within the next 12 months. An additional 23% are actively following the space, but have no immediate plans for investment. It's safe to say that social TV will only grow … Continue reading Playing Games, Chatting Up Friends Lead Second-Screen Behaviors

Social TV: Solving for Synchronicity in an On-Demand Future

This post originally appeared on Altimeter Group's blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target … Continue reading Social TV: Solving for Synchronicity in an On-Demand Future