Apple Doubles Down on “Mobile” Experience Design for All Devices

With its highly anticipated product announcements Wednesday morning in San Francisco, Apple reinforced its focus on creating a seamless, cross-device experience that truly puts mobile functionality first. From a new-and-enlarged iPad Pro to slick enhancements to the Apple TV experience, it’s clear that Apple is dedicated to keeping users on its devices throughout their customer journey … Continue reading Apple Doubles Down on “Mobile” Experience Design for All Devices

Smartphones Become Remotes in a World of Connected Devices

This post originally appeared on MobileFOMO.com.  In 2009, a mere 18% of the U.S. population was connected to the Internet via their mobile devices. Fast-forward to 2014, and we see 64% mobile connectivity —an increase that can be attributed to many factors, including smartphone price decline, the onslaught of social media apps, and the ever-connected mobile … Continue reading Smartphones Become Remotes in a World of Connected Devices

Mobile CX (Re)design: A Catalyst for Digital Transformation

This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation

The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered

This post originally appeared on Altimeter Group's blog. Thank you to everyone who attended Altimeter Group’s webinar on Tuesday, “The Inevitability of a Mobile-Only Customer Experience.” Brian and I were thrilled and grateful to see people joining from around the world, ready to engage with us while we shared insights from our latest report on … Continue reading The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered

Misunderstanding mobile creates fractured customer experiences

This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences

How to formulate customer-centric mobile experiences of the future

This post originally appeared on Altimeter Group's blog. To create experiences that resonate with both mobile-first and digital-first customers, companies must learn more about consumer frustrations, expectations, and desires specific to each mobile device used. In our recent report on mobile customer experience (CX), we explored how companies can move beyond being simply “mobile ready” … Continue reading How to formulate customer-centric mobile experiences of the future

Brands risk irrelevancy when approaching mobile as second screen

This post originally appeared on Marketing Tech News. Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience. In our research, we found that mobile’s technological implications should remain considerations during the final stages of … Continue reading Brands risk irrelevancy when approaching mobile as second screen

[New Research] The Inevitability of a Mobile-Only Customer Experience

Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience

Refine your mobile strategy with help from Altimeter Group’s latest report

Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report