The mobile lock-screen: A new frontier in mobile customer experience innovation

This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation

Mobile-first customers and new content consumption habits are redefining journalism

This post originally appeared on Altimeter Group's blog. As attention spans wane, listicles reign, and traditional journalism often gets left by the wayside for the shorter form content needs of mobile customers. When accessing information on-the-go, it’s critical for the content delivery experience to be intuitive to their screen, device, and application. Often times though, … Continue reading Mobile-first customers and new content consumption habits are redefining journalism

Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

Companies that treat mobile as the "first screen" today will be better prepared for tomorrow's consumers. Mobile is no longer a luxury; it's table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the … Continue reading Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

The battle for “first screen”: TV struggles to maintain priority

In the wake of Super Bowl XLVIII, it’s no secret that social TV has the potential to bring the “watercooler conversation” into the living room. Despite the fact that Super Bowl ratings fell to a four-year low, Facebook reported that 50 million unique global users communicated about the big game via Facebook or its apps … Continue reading The battle for “first screen”: TV struggles to maintain priority

Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012

Last week, I attended the Mobile Loco conference in San Francisco. Mobile location technologies have always been an interest area for me, so I was excited to see what disruptive topics would be up for discussion during the annual event. This post will explore mobile location technologies and applications from the perspective of brands that … Continue reading Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012