Social TV: Solving for Synchronicity in an On-Demand Future

This post originally appeared on Altimeter Group's blog. Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target … Continue reading Social TV: Solving for Synchronicity in an On-Demand Future

Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012

Last week, I attended the Mobile Loco conference in San Francisco. Mobile location technologies have always been an interest area for me, so I was excited to see what disruptive topics would be up for discussion during the annual event. This post will explore mobile location technologies and applications from the perspective of brands that … Continue reading Disrupting the Mobile Location Landscape: 
Exploring Key Themes from Mobile Loco 2012

Refine your mobile strategy with help from Altimeter Group’s latest report

Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report