Refine your mobile strategy with help from Altimeter Group’s latest report

Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report