This week, I released a new report with my client and colleague Brian Solis, principal analyst of Altimeter Group (a Prophet company) that delves into how digital leaders and strategists are tackling digital transformation within their organizations. It features data analysis from more than 500 survey respondents (because we all love a great chart)! Here … Continue reading Fresh Research + Data: The 2016 State of Digital Transformation
I'm pleased to announce the release of a new piece of research I've been working on––for a few years, collectively!--with my research colleague Brian Solis, principal analyst at Altimeter Group. The report, The Six Stages of Digital Transformation, outlines a maturity framework to help companies advance technology roadmaps, business models, and processes to compete in a digital … Continue reading [New Report] The Six Stages of Digital Transformation
This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation
As a follow-up to Altimeter's 2014 State of Digital Transformation report my colleague Brian Solis and I launched in July, I enlisted the help of Crazy Eyes Productions to create a new way of telling the data story. With that, the "Digital Stat Chat" video series was born. In the first episode, you'll be introduced … Continue reading Video Series: “Digital Stat Chat” Debut!
[This post originally appeared on Altimeter Group's blog.] “Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business. In Altimeter Group’s latest research, we uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models … Continue reading New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation