This week, I released a new report with my client and colleague Brian Solis, principal analyst of Altimeter Group (a Prophet company) that delves into how digital leaders and strategists are tackling digital transformation within their organizations. It features data analysis from more than 500 survey respondents (because we all love a great chart)! Here … Continue reading Fresh Research + Data: The 2016 State of Digital Transformation
[New Report] The Six Stages of Digital Transformation
I'm pleased to announce the release of a new piece of research I've been working on––for a few years, collectively!--with my research colleague Brian Solis, principal analyst at Altimeter Group. The report, The Six Stages of Digital Transformation, outlines a maturity framework to help companies advance technology roadmaps, business models, and processes to compete in a digital … Continue reading [New Report] The Six Stages of Digital Transformation
Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
This post originally appeared on MobileFOMO.com. Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting all sites up-to-speed with mobile optimization requirements. For those sites that didn’t make the deadline, they were faced with demerits from Google’s search algorithm which … Continue reading Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
Mobile CX (Re)design: A Catalyst for Digital Transformation
This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation
The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered
This post originally appeared on Altimeter Group's blog. Thank you to everyone who attended Altimeter Group’s webinar on Tuesday, “The Inevitability of a Mobile-Only Customer Experience.” Brian and I were thrilled and grateful to see people joining from around the world, ready to engage with us while we shared insights from our latest report on … Continue reading The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered
Misunderstanding mobile creates fractured customer experiences
This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences
How to formulate customer-centric mobile experiences of the future
This post originally appeared on Altimeter Group's blog. To create experiences that resonate with both mobile-first and digital-first customers, companies must learn more about consumer frustrations, expectations, and desires specific to each mobile device used. In our recent report on mobile customer experience (CX), we explored how companies can move beyond being simply “mobile ready” … Continue reading How to formulate customer-centric mobile experiences of the future
Brands risk irrelevancy when approaching mobile as second screen
This post originally appeared on Marketing Tech News. Companies that focus on customer-centric mobile experiences will outpace those that lead with technology considerations, according to a recent report by Altimeter Group: The Inevitability of a Mobile-Only Customer Experience. In our research, we found that mobile’s technological implications should remain considerations during the final stages of … Continue reading Brands risk irrelevancy when approaching mobile as second screen
[New Research] The Inevitability of a Mobile-Only Customer Experience
Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience
Video Series: “Digital Stat Chat” Debut!
As a follow-up to Altimeter's 2014 State of Digital Transformation report my colleague Brian Solis and I launched in July, I enlisted the help of Crazy Eyes Productions to create a new way of telling the data story. With that, the "Digital Stat Chat" video series was born. In the first episode, you'll be introduced … Continue reading Video Series: “Digital Stat Chat” Debut!
Jaimy Szymanski 