This week, I released a new report with my client and colleague Brian Solis, principal analyst of Altimeter Group (a Prophet company) that delves into how digital leaders and strategists are tackling digital transformation within their organizations. It features data analysis from more than 500 survey respondents (because we all love a great chart)! Here … Continue reading Fresh Research + Data: The 2016 State of Digital Transformation
[New Report] The Six Stages of Digital Transformation
I'm pleased to announce the release of a new piece of research I've been working on––for a few years, collectively!--with my research colleague Brian Solis, principal analyst at Altimeter Group. The report, The Six Stages of Digital Transformation, outlines a maturity framework to help companies advance technology roadmaps, business models, and processes to compete in a digital … Continue reading [New Report] The Six Stages of Digital Transformation
Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
This post originally appeared on MobileFOMO.com. Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting all sites up-to-speed with mobile optimization requirements. For those sites that didn’t make the deadline, they were faced with demerits from Google’s search algorithm which … Continue reading Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
This post originally appeared on MobileFOMO.com. Mobile commerce experience design is a tricky game for digital leaders. Customer expectations are extremely high in the desire for a seamless, efficient purchase process, and the moment that’s interrupted or stalled, they’re jumping ship for another channel (or, a competitor). In fact, a recent study by Harris Interactive … Continue reading Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
Mobile CX (Re)design: A Catalyst for Digital Transformation
This article originally appeared as a guest post on BrianSolis.com. In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the … Continue reading Mobile CX (Re)design: A Catalyst for Digital Transformation
The mobile lock-screen: A new frontier in mobile customer experience innovation
This post originally appeared on Altimeter Group's blog. What if your smartphone’s lock screen could serve as more than a security barrier to your favorite apps, next phone call, or incoming texts? What if it could be the place where you receive the latest content from your favorite news sites, as well as a portal … Continue reading The mobile lock-screen: A new frontier in mobile customer experience innovation
The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered
This post originally appeared on Altimeter Group's blog. Thank you to everyone who attended Altimeter Group’s webinar on Tuesday, “The Inevitability of a Mobile-Only Customer Experience.” Brian and I were thrilled and grateful to see people joining from around the world, ready to engage with us while we shared insights from our latest report on … Continue reading The Inevitability of a Mobile-Only Customer Experience Webinar: Your questions, answered
Misunderstanding mobile creates fractured customer experiences
This post originally appeared in USA Today. SAN FRANCISCO -- Even with the advent of the smartphone as a "first screen," companies are still unable to see past mobile as simply another marketing channel or the latest bright, shiny object, based on new research from Altimeter Group. This leads to low budgets and staff allocation … Continue reading Misunderstanding mobile creates fractured customer experiences
How to formulate customer-centric mobile experiences of the future
This post originally appeared on Altimeter Group's blog. To create experiences that resonate with both mobile-first and digital-first customers, companies must learn more about consumer frustrations, expectations, and desires specific to each mobile device used. In our recent report on mobile customer experience (CX), we explored how companies can move beyond being simply “mobile ready” … Continue reading How to formulate customer-centric mobile experiences of the future
[New Research] The Inevitability of a Mobile-Only Customer Experience
Click Here to Download the Full Report from Altimeter Group In the future, mobile will become the standard for hosting the customer journey, but most companies today struggle with achieving that vision. That's the key finding in Altimeter’s latest research report, “The Inevitability of a Mobile-Only Customer Experience.” Over the last five months, my colleague … Continue reading [New Research] The Inevitability of a Mobile-Only Customer Experience
Jaimy Szymanski 