Mobile commerce - when we shop on our smartphones and tablets - now accounts for 34% of sales globally, and during 2014, shopping app usage grew faster than any other category of applications. It benefits retailers to plan strategies around mobile commerce, aka “m-commerce” now, as consumers are increasingly turning to their devices to complete … Continue reading Stripe’s In-App Commerce API “Relay” Improves Mobile CX, with Attribution Bonus for Marketers
IoT Retail Market Projected to Expand Fourfold, Includes Hardware and Beacon Spend
Mastering IoT in retail is a complicated puzzle, often requiring not only hardware and/or beacon installation, but also software data kits (SDK), data analytics, and customer permissions. Although the challenges are aplenty, they’re not insurmountable. At least that’s what Juniper Research is banking on in its recent predictions for a booming IoT retail market. According … Continue reading IoT Retail Market Projected to Expand Fourfold, Includes Hardware and Beacon Spend
Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
This post originally appeared on MobileFOMO.com. Tuesday, April 21, 2015, otherwise known as “Mobilegeddon,” was a day of importance to website operators worldwide, as it was Google’s deadline for getting all sites up-to-speed with mobile optimization requirements. For those sites that didn’t make the deadline, they were faced with demerits from Google’s search algorithm which … Continue reading Google Raises Expectations for Mobile-Friendly Sites with App Install Interstitial Ad Penalty
Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
This post originally appeared on MobileFOMO.com. Mobile commerce experience design is a tricky game for digital leaders. Customer expectations are extremely high in the desire for a seamless, efficient purchase process, and the moment that’s interrupted or stalled, they’re jumping ship for another channel (or, a competitor). In fact, a recent study by Harris Interactive … Continue reading Poor Mobile Payment Experiences Force Customers to Convert Elsewhere (Or Not At All)
Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
This post originally appeared on MobileFOMO.com. With back-to-school shopping season nigh, retailers are searching for new ways to engage customers - both on- and offline. Brick-and-mortar locations still serve the masses during heavy shopping periods throughout the year, but this back-to-school season, savvy retailers will focus on a growing type of consumer: the mobile shopper. … Continue reading Retailers Lure Mobile Back-to-School Shoppers With Ease of Purchase
GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense
This post originally appeared on MobileFOMO.com. Just because you can track someone, should you? GPS is the feature-du-jour of many connected devices, mobile applications, and other wearables hitting the App Store and Google Play markets. Many of these newcomers target parents and families looking to protect their children and loved ones, as it’s easier than … Continue reading GPS-enabled Wearables and Apps Offer Safety Net at Privacy’s Expense
Smartphones Become Remotes in a World of Connected Devices
This post originally appeared on MobileFOMO.com. In 2009, a mere 18% of the U.S. population was connected to the Internet via their mobile devices. Fast-forward to 2014, and we see 64% mobile connectivity —an increase that can be attributed to many factors, including smartphone price decline, the onslaught of social media apps, and the ever-connected mobile … Continue reading Smartphones Become Remotes in a World of Connected Devices
Refine your mobile strategy with help from Altimeter Group’s latest report
Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report
Jaimy Szymanski 