Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise

This post originally appeared on Altimeter Group's blog. The concept of using game mechanics to achieve desired outcomes may not be new, but to many brands, the use of gamification across the enterprise to drive business value is gaining speed. In our latest research, Altimeter has found that gamification is quickly evolving to become an … Continue reading Holistic Gamification: Applying Social Dynamics to Solve Problems Across the Enterprise