As a follow-up to Altimeter's 2014 State of Digital Transformation report my colleague Brian Solis and I launched in July, I enlisted the help of Crazy Eyes Productions to create a new way of telling the data story. With that, the "Digital Stat Chat" video series was born. In the first episode, you'll be introduced … Continue reading Video Series: “Digital Stat Chat” Debut!
New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation
[This post originally appeared on Altimeter Group's blog.] “Digital transformation” isn’t a trendy moniker to signify an increase in technology investment. It’s a renewed focus on the customer and the human side of business. In Altimeter Group’s latest research, we uncovered that digital transformation is a re-alignment of, or new investment in, technology and business models … Continue reading New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation