New Altimeter Report: Enterprise Social Networks

Here at Altimeter Group, we've been working over the last six months to publish a slue of open research reports, and the latest comes from Charlene Li, supported by Jon Cifuentes and Alan Webber. Making the Case for Enterprise Social Networks was published last week -- a look into how organizations can utilize social networking internally, across … Continue reading New Altimeter Report: Enterprise Social Networks

Fresh Research from Altimeter Group – Content: The New Marketing Equation

**Update: Content: The New Marketing Equation is LIVE! http://slidesha.re/TheContentEquation If you'd like to embed the report, ping me - I'll shoot the code your way. And, if you're on Twitter, use the link above and the hash #ContentMarketing to spread the word about the report! ... The day is finally here! This morning at 10 a.m. … Continue reading Fresh Research from Altimeter Group – Content: The New Marketing Equation

Refine your mobile strategy with help from Altimeter Group’s latest report

Altimeter Group's mobile analyst Chris Silva, with support from Alan Webber and Jessica Groopman, launched his first report with the company today: "Make an App for That: Mobile Strategies for Retailers." It covers the growing trend of using mobile devices to enhance the shopping experience and chronicles brands' and retailers' strategies to capture those shoppers. … Continue reading Refine your mobile strategy with help from Altimeter Group’s latest report