Jaimy Szymanski is a senior researcher for Altimeter Group, a Bay-area digital advisory firm. Her areas of research focus include consumer mobile, customer experience, digital disruption, social TV, and gamification. She has developed multiple open research reports on topics that include mobile strategy and advertising, digital transformation, content marketing, social business strategy, and social media risk management. Jaimy has also assisted with advisory of Fortune 500 companies in the telecomm, travel, pharmaceutical, financial, shipping and logistics, entertainment, and technology industries.
With a background in marketing and social media consulting, Jaimy’s career in research is driven by the desire to further the evolution of companies affected by emerging technologies. When working with Altimeter’s clients, she contributes to driving meaningful business results by helping them adapt core strategies to new customer behaviors.
Jaimy has received degrees in Journalism (Advertising/Public Relations) and Spanish from the University of Wisconsin Oshkosh. In her free time, she can be found being romanced by a new travel spot, checking out the latest San Francisco restaurant opening, sipping a speakeasy-era cocktail, and discussing the latest episode Game of Thrones.